Club Automation Communication Center
Taking a communication platform to a whole new level.
Overview
Users have come to expect a modern, easy-to-use communication platform to reach out to their clients and manage their business. Club Automation needed an updated UI with feature parity, in addition to updated features to meet client needs. This case study outlines the process of delivering an updated communication experience.
Context and Challenges
Club Automation's target audience covers a wide range of businesses. We needed a communication platform that would meet the needs of a small, mom and pop gym, as well as a complex, multi-location franchise.
After conducting user research and reviewing product feedback, we were able to identify and prioritize features to add and improve upon.
Process and Insights
We needed an agile, iteritive approach to update the communication center. First up, the Message History page.
- Improve filtering of messages that have been sent.
- Quickly see the status of a message.
- Review a message and a breakdown of its recipients.
- Update the overall UI of the page.
Next came the Compose New page. Historically this page was very outdated and was missing functionality that users have come to expect from a modern communication platform.
- Address a time-out issue that was causing users to lose all message content.
- Add the ability to copy and paste recipients.
- Enable a more robust multi-location experience.
- Streamline the content preview process before sending mass communications.
- Overall UI overhall that would address a clunky, outdated user experience.
Solution
We were able to identify beta testers who could test the iterative releases and provide us with feedback
Results
Adopted widely and loved universally!
Conclusion
The Communication Center is the lifeline of the businesses we serve. They rely on it for marketing, updating their clients, and monitoring user engagement with their facilties. Delivering an updated experience was not only crucial for our clients, but for their users as well.